MICHEL ROUX MEAL KITS
Sainsbury's
Grandmaster of haute-cusine sprinkles Michelin Stardust on home cooking
Michel Roux Snr, forever immortalised as the Godfather of the UK’s culinary revolution and founder of the Waterside Inn, the only restaurant outside of France to be honoured with three Michelin Stars consecutively for 25 years, has created an innovative range of fresh, delicious, wholesome and affordable meal-kits ready to be cooked from scratch in under ten minutes.
Designed for people who value the virtues of good cooking but are squeezed on time and refuse to succumb to the ‘ping’ of a microwave, the genius of Scratch lies in its simplicity. One box, containing premium pre chopped, washed and weighed fresh ingredients, no additives or preservatives and a simple set of instructions requiring nothing more than a wooden spoon and no more than two pots or pans.
Created to redress the balance between our growing desire to cook and our ever-increasingly hectic and time-strapped lives, Scratch serves up healthy, hearty and balanced meals in minutes, the kind that makes your soul and your tastebuds sing, with zero stress, fuss or preparation combined with a sprinkle of Michelin Stardust, for that extra dash of je ne sais quoi.
The range, comprising of Chicken Thai Green Curry with Bamboo Shoots (£3.95), King Prawn and Chorizo Paella (£3.95), Makhani Chicken Tikka Masala (£3.95) and Tagliatelle Pistachio Pesto and Cherry Tomatoes (£3.95) is stocked in 60 Sainsbury’s Local stores across London, with a view to rolling out nationally across the UK later in the year.