Kent & Fraser's Biscuits
WAITROSE
Waitrose has revitalised its ‘free from’ aisles with Kent & Fraser’s gluten-free cookies, biscuits and shortbread
As from September 2011, selected Waitrose stores across the UK are stocking Kent & Fraser 100% natural gluten-free biscuits, cookies and shortbread. Championing three of Kent & Fraser’s award-winning range, Waitrose is selling the classic Chocolate Chip Cookie, Lemon Butter Shortbread and a Spicy Ginger Crunch.
According to their publicity material - “Dedicated to using real ingredients for real flavour, Kent & Fraser’s gluten-free range has won prestigious awards since launching in 2009. Big on taste and quality, there is a clear passion behind combining good old-fashioned recipes with surprising contemporary twists and the results speak for themselves in a range of irresistible cookies, biscuits and shortbread that are naturally delicious, gluten free, wheat free, soya free and egg free. Mixing the science of blending ingredients and the art of baking has resulted in a range that is free from lots of things but most certainly not free from taste. These indulgently delicious shortbread, biscuits, cookies are absolutely worth seeking out and will have you coming back for more.”
And Kent & Fraser’s founder John Selby, says:
“Traditionally gluten-free food has been focused more on functionality than flavour which is a real trade off. Our aim is to develop deliciously clever gluten-free and wheat free cookies, biscuits and shortbread that are perfect in texture, made from 100% natural produce and most importantly taste fantastic. Our dedicated ‘Love Good Food’ team spend much of their time developing new recipes and flavour combinations, baking, testing and experimenting with the very best ingredients to bring our customers the most delicious products on the market. We are thrilled that Waitrose will be stocking a selection of our products, clearly they love good food as much as we do.”
I am not really a ‘foodie’, nor do I have any food allergies, so this taste test was an evaluation of the range simply as biscuits.
Kent & Fraser Waitrose product range:
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Lemon Butter Shortbread − this melt-in-your-mouth crumbly shortbread is a flavour sensation of rich sweetness and sharp lemon. Free from eggs, soya, wheat or gluten.
These really did melt in your mouth! Crisp, crumbly and buttery, and although for me lacking the lemony sharpness suggested, they were delicious – and moreish. Very enjoyable, delicately flavoured shortbread biscuits, and my daughter found them quite lemony enough.
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Spicy Ginger Crunch – a crunchy combination of sugar and spice and made with real stem ginger. Sweetest of all, these biscuits have no eggs, dairy, soya, wheat or gluten.
We both found these a bit hard, but that is generally the nature of ginger biscuits I suppose – and once dunked in your tea they were great, although again, not a lot of ginger or spice flavour for me, but just enough for my daughter, who isn’t usually a fan of ginger.
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Chocolate Chip Cookies − a delicious mix of butter, muscovado sugar and a very generous smattering of rich, delicious chocolate chips. Contains no eggs, wheat or gluten.
These are the third in the Waitrose range, but the third ones we actually tried were the
Vanilla & Walnut Shortbread – another melt in the mouth biscuit and actually our favourite, with a lovely texture and flavour, and small walnut chips.
As a consumer with no special dietary requirements, I would consider these rather expensive at £2.29 per pack, although I would certainly enjoy them as much as other biscuits. But as a speciality product I think they are to be recommended to anyone wanting or needing to follow a certain dietary regime.
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